Listar por publicado en "The Design Journal"
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Analysis of the pilot survey INKLUGI about aging and disabilities to promote Inclusive Design in industry
(Routledge, 2019)This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ... -
Beyond customer satisfaction. Supporting organisational change through Service Design. A case study in the insurance industry
(Taylor & Francis, 2017)Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ... -
A Design Thinking approach to introduce entrepreneurship education in European school curricula
(Taylor & Francis, 2017)Design Thinking is visualized as the central strategy to promote entrepreneurial skills in European schools. Europe needs future generations to be more entrepreneurial in their attitudes to achieve a strong position in the ... -
A Framework For Product Design Based On Semantic Attribution Process
(Taylor & Francis, 2017)Existing brands already have certain products that generate a particular experience in customer minds. Every time a customer’s interacts with of brand’s products and related touchpoints, the customer form an idea about the ... -
How can Design Thinking promote entrepreneurship in young people?
(Routledge, 2019)Design Thinking has the potential to promote entrepreneurial competencies in European schools. This paper presents an Educational Programme based on Design Thinking and its empirical application in the curricula in four ... -
A New Method to Evaluate Good Design for Brand Recognition in the Digital World
(Routledge, 2019)Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ... -
To Be or Not to Be the Servitization Dilemma and the Role of Design
(Routledge, 2019)This article seeks to answer the question of how value proposition is created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...
