Title
A New Method to Evaluate Good Design for Brand Recognition in the Digital WorldVersion
http://purl.org/coar/version/c_970fb48d4fbd8a85
Rights
© The AuthorsAccess
http://purl.org/coar/access_right/c_abf2Publisher’s version
https://doi.org/10.1080/14606925.2019.1594921Published at
The Design Journal Vol. 22. Sup. 1. Pp. 1957-1971, 2019Publisher
RoutledgeKeywords
aesthetic evaluationbrand experience
website
consistency
Abstract
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both tradition ... [+]
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern factors are taken into consideration. In this paper we present digital BrandUX, a new method to improve brand consistency through the evaluation of aesthetic features. It builds on the Design Format Analysis (DFA) of Warell(2001) with the addition of a structured step-by-step approach.To test the method we analysed twoweb sites using both DFA and digital BrandUX. The results showed that digital BrandUX is a promising advance in aesthetic evaluation, assisting designers in identifying a greater number of visual aesthetic features. Moreover, the method ensured that the designers exploredand identified all types of factors,with the exception of language. Future lines include the development of a handbook to improve ease of use of the method. [-]
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- Articles - Engineering [667]