Zerrendatu honen arabera: egilea "Hoveskog, Maya"
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Liminal Spaces and Human-Centred Design (HCD) for Resilient Business Models
Atxa Gamboa, Ariane; Iriarte, Ion; Legarda, Iker (Mondragon Unibertsitatea, 2024) -
A Model for Measuring and Managing the Impact of Design on the Organization: Insights from Four Companies
Legarda, Iker; Iriarte, Ion; Justel Lozano, Daniel (MDPI, 2021)Increasing numbers of companies are looking to embed design as a strategic capability to meet today’s business and social challenges. However, integrating design in an organization is a challenge, due to the scarcity of ... -
Out of Sight, out of Mind: What Companies Still Forget When Transitioning to a Circular Economy
Mondragon Goi Eskola Politeknikoa; Dumon, Louise; Beerten, Pieter; Vuylsteke, Bert; Ostuzzi, Francesca; Hoveskog, Maya (Mondragon Unibertsitatea, 2024) -
Piloting Innovative forms of Nature-Based Learning in Business Schools
Mondragon Goi Eskola Politeknikoa; Wyss, Ananda; von Kutzschenbach, Michael; Hoveskog, Maya; Tell, Joakim; Khitous, Fatima; Norris, Nicole (Mondragon Unibertsitatea, 2024)This research explores the potential for nature-based learning in fostering regenerative capabilities in business education. The goal of the research is exploring how nature-based learning approaches in education can be ... -
Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Iriarte, Ion; Nguyen Ngoc, Hien; Legarda, Iker; Uranga Izaguirre, Maitane; Nazabal, Maite; Atxa Gamboa, Ariane (Elsevier, 2023)Industry 4.0 provides increasing opportunities for manufacturing companies in servitization, which has led to the emergence of digital servitization. Several single case studies have suggested service design as a means to ... -
Service design visualization tools for supporting servitization in a machine tool manufacturer
Iriarte, Ion; Val, Ester; Justel Lozano, Daniel (Elsevier Ltd, 2018) -
To Be or Not to Be the Servitization Dilemma and the Role of Design
Iriarte, Ion; Alberdi Álvaro, Alazne; Anaya Rodríguez, Maite; Mazmela Etxabe, Maitane (Routledge, 2019)This article seeks to answer the question of how value proposition is created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...
