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    • Diseño como habilitador para el cambio: modelo para la medición del impacto del diseño en empresas de servicios 

      Legarda, Iker; Iriarte, Ion; Olarte Rodríguez, Raquel; Uranga Izaguirre, Maitane; Justel Lozano, Daniel (AEIPRO, 2021)
      Design is a human centred creative approach that transforms and improves organizational capabilities for innovation and strategic decision-making. The aim of this research is to identify the impact of design, in particular ...
    • Liminal Spaces and Human-Centred Design (HCD) for Resilient Business Models 

      Atxa Gamboa, Ariane; Iriarte, Ion; Legarda, Iker (Mondragon Unibertsitatea, 2024)
    • A Model for Measuring and Managing the Impact of Design on the Organization: Insights from Four Companies 

      Legarda, Iker; Iriarte, Ion; Justel Lozano, Daniel (MDPI, 2021)
      Increasing numbers of companies are looking to embed design as a strategic capability to meet today’s business and social challenges. However, integrating design in an organization is a challenge, due to the scarcity of ...
    • Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0 

      Iriarte, Ion; Nguyen Ngoc, Hien; Legarda, Iker; Uranga Izaguirre, Maitane; Nazabal, Maite; Atxa Gamboa, Ariane (Elsevier, 2023)
      Industry 4.0 provides increasing opportunities for manufacturing companies in servitization, which has led to the emergence of digital servitization. Several single case studies have suggested service design as a means to ...

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