Tech Reborn: Unveiling the Fascination of Young Consumers with Refurbished Electronic Devices in New Zealand and the Influential Factors

dc.rights.license	Attribution 4.0 International	*
dc.contributor	Mondragon Goi Eskola Politeknikoa
dc.contributor.other	Kularatne, Indrapriya
dc.contributor.other	Leong Ho, Henry Wai
dc.contributor.other	Haaker, Timber
dc.date.accessioned	2024-05-22T08:08:34Z
dc.date.available	2024-05-22T08:08:34Z
dc.date.issued	2024
dc.identifier.uri	https://hdl.handle.net/20.500.11984/6419
dc.description.abstract	This study aims to investigate the purchase intentions of young consumers regarding refurbished electronic devices (REDs) like laptops, tablets, and mobile phones. Three factors social awareness, attitude, and social acceptance were identified through a literature review as influential in shaping purchase intentions. Subsequently, these factors were employed as independent variables in a questionnaire study. Following an analysis of the correlation of these factors with purchase intention, implications for engaging young consumers were derived that could support the marketing of REDs.	en
dc.language.iso	eng	en
dc.publisher	Mondragon Unibertsitatea	en
dc.rights	© 2024 The Authors
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	*
dc.subject	e-waste	en
dc.subject	refurbished electronic devices	en
dc.subject	young consumer	en
dc.subject	purchase intention	en
dc.subject	marketing	en
dc.subject	short papers	en
dc.subject	THEME 4: Exploring theoretical and methodological foundations	en
dc.title	Tech Reborn: Unveiling the Fascination of Young Consumers with Refurbished Electronic Devices in New Zealand and the Influential Factors	en
dcterms.accessRights	http://purl.org/coar/access_right/c_abf2
dcterms.source	9th International Conference on New Business Models (NBM2024)
local.identifier.doi	https://doi.org/10.48764/prdy-8y20
oaire.format.mimetype	application/pdf	en
oaire.file	$DSPACE\assetstore
oaire.resourceType	http://purl.org/coar/resource_type/c_c94f	en
oaire.version	http://purl.org/coar/version/c_970fb48d4fbd8a85