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Title
Understanding Strategic Response to Covid-19 Crisis in Manufacturing SMEs: A Cluster AnalysisAuthor (from another institution)
Other institutions
ArantzazulabVersion
Postprint
Rights
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AGAccess
Embargoed accessPublisher’s version
https://doi.org/10.1007/978-3-031-27915-7_16Published at
IoT and Data Science in Engineering Management. CIO 2022. Lecture Notes on Data Engineering and Communications Technologies Vol. 160, 2023Publisher
SpringerKeywords
Cluster analysis
Business model innovation
Managerial practices
Manufacturing companies ... [+]
Business model innovation
Managerial practices
Manufacturing companies ... [+]
Cluster analysis
Business model innovation
Managerial practices
Manufacturing companies
SMEs
Covid-19 [-]
Business model innovation
Managerial practices
Manufacturing companies
SMEs
Covid-19 [-]
Abstract
Manufacturing small- and medium- sized enterprises (SMEs), which play a decisive role in the Spanish and European economy, have been particularly affected by the disruption generated by the COVID-19 c ... [+]
Manufacturing small- and medium- sized enterprises (SMEs), which play a decisive role in the Spanish and European economy, have been particularly affected by the disruption generated by the COVID-19 crisis, being their strategic decisions key to maintain their competitiveness. This article explores the strategic priorities defined by managers of manufacturing SMEs to face COVID-19 related challenges. Data were collected from 167 manufacturing companies through an online questionnaire and exploited with factorial and cluster analysis. The results highlight the strategic importance of developing more advanced business models, boosting customer responsiveness and developing the innovative value propositions in developing a proactive response to the Covid-19 crisis. The value of this ongoing study lies in its contribution to quantitative research on the impact of the Covid-19 crisis on the strategic management of manufacturing SMEs. [-]
