Browsing Artikuluak-Ingeniaritza by Subject "Service Design"
Now showing items 1-2 of 2
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Beyond customer satisfaction. Supporting organisational change through Service Design. A case study in the insurance industry
(Taylor & Francis, 2017)Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ... -
Diagnosis and new challenges on design. The case of Mondragon Corporation's industry area
(Elsevier Ltd, 2015)La integración del diseño en los procesos de innovación conlleva una mejora de la competitividad. No obstante, investigaciones a nivel estatal indican que en la industria predomina todavía una visión estético-funcional del ...