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Service design for servilization. University-business collaboration case studies in Basque manufacturing companiesDiseño de servicios para la servitización. Experiencias con empresas manufactureras vascas a través de la colaboración universidad-empresa 

Iriarte, Ion; Justel Lozano, Daniel; Val, Ester; Gonzalez Ochoantesana, Itsaso; Alberdi Álvaro, Alazne (Portal Universia, S.A., 2016)
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Nuevo modelo de evaluación de ideas conceptuales para productos y servicios basados en la experiencia de usuarioA new evaluation model of conceptual ideas for products and services based on user experience 

Lasa, Ganix; Justel Lozano, Daniel (Publicaciones DYNA, S.L., 2016)
More and more companies are integrating the experience design into their development process. This new approach allows to develop new products and services, based on user's emotions and motivations. In order to advance in ...
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Closing the Brand Gap through innovation and design 

Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion (Elsevier B.V., 2016)
Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ...
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Opportunities and incentives for Remanufacturing in the Basque Country 

Eguren, Jose Alberto; Justel Lozano, Daniel; Iriarte, Ion; Esnaola, Aritz (Elsevier B.V., 2018)
Remanufacturing is a business model that helps the development of the circular economy. There are numerous successful examples of remanufactured products in different industrial sectors of Europe and US. Obtaining the ...
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Reusability and Flexibility in Parametric Surface-based Models: A Review of Modelling Strategies 

Aranburu, Aritz; Justel Lozano, Daniel; Angulo Lizarraga, Ivan (Taylor and Francis Ltd., 2021)
CAD systems are indispensable tools in the product design and development process. Through the creation of parametric 3D models,they increase productivity, enable the design of highly complex parts, improve ...
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A New Method to Evaluate Good Design for Brand Recognition in the Digital World 

Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion; Lasa, Ganix (Routledge, 2019)
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
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Analysis of the pilot survey INKLUGI about aging and disabilities to promote Inclusive Design in industry 

Gonzalez-de-Heredia, Arantxa; Justel Lozano, Daniel; Iriarte, Ion; Beitia, Amaia (Routledge, 2019)
This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ...
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A Framework For Product Design Based On Semantic Attribution Process 

Gonzalez Ochoantesana, Itsaso; Iriarte, Ion; Justel Lozano, Daniel; Val, Ester (Taylor & Francis, 2017)
Existing brands already have certain products that generate a particular experience in customer minds. Every time a customer’s interacts with of brand’s products and related touchpoints, the customer form an idea about the ...
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DFA-SPDP, a new DFA method to improve the assembly during all the product development phases 

Ezpeleta Laskurain, Iñigo; Justel Lozano, Daniel; Bereau Mutuberria, Unai; Zubelzu Lacunza, Julen (Elsevier B.V., 2019)
Design for Assembly (DFA) methodologies help the designer to take into account the assembly process during the development phases of a product (specifications, conceptual design and detailed design), thus improving the ...
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Beyond customer satisfaction. Supporting organisational change through Service Design. A case study in the insurance industry 

Iriarte, Ion; Justel Lozano, Daniel; Alberdi Álvaro, Alazne; Urrutia Bea, Elisabeth (Taylor & Francis, 2017)
Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ...
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Justel Lozano, Daniel (20)
Iriarte, Ion (11)Gonzalez Ochoantesana, Itsaso (5)Val, Ester (5)Lasa, Ganix (4)Eguren, Jose Alberto (3)Alberdi Álvaro, Alazne (2)Aranburu, Aritz (2)Ezpeleta Laskurain, Iñigo (2)Fernandez Mendoza, Joan Manuel (2)... View MoreSubjectBrand experience (2)Brand gap (2)Circular economy (2)Conceptual design (2)Experience design (2)Resource efficiency (2)Service Design (2)aesthetic evaluation (1)aging (1)Assembly (1)... View MoreDate Issued2016 (3)2017 (3)2019 (3)2021 (3)2022 (3)2015 (2)2018 (2)2023 (1)Has File(s)Yes (20)

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