Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...

Design for Assembly (DFA) methodologies help the designer to take into account the assembly process during the development phases of a product (specifications, conceptual design and detailed design), thus improving the ...

This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ...

Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ...

Existing brands already have certain products that generate a particular experience in customer minds. Every time a customer’s interacts with of brand’s products and related touchpoints, the customer form an idea about the ...

La integración del diseño en los procesos de innovación conlleva una mejora de la competitividad. No obstante, investigaciones a nivel estatal indican que en la industria predomina todavía una visión estético-funcional del ...

Based on the identification of a new multimethod tool necessity, a new tool called Eyeface has been created by combining two different devices: the Eye-tracking and the Facereader. This research work analyses a new multimethod ...

Circular economy (CE) strategies, aimed at reducing resource consumption and waste generation, can help mitigate the environmental impacts of battery electric vehicles (BEV), thereby providing a more efficient alternative ...

The use of formal methodologies for parametric modeling has been shown to significantly improve the robustness and reusability of feature-based CAD models, particularly in response to changes, which has implications in the ...