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    • A New Method to Evaluate Good Design for Brand Recognition in the Digital World 

      González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Lasa Erle, Ganix (Routledge, 2019)
      Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...