Browsing Ikerketa-Artikuluak by Author "6be31b94ce5b446568e437879b45f284"
Now showing items 1-7 of 7
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Closing the Brand Gap through innovation and design
Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion (Elsevier B.V., 2016)Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ... -
A Design Thinking approach to introduce entrepreneurship education in European school curricula
Val, Ester; Gonzalez Ochoantesana, Itsaso; Iriarte, Ion; Beitia, Amaia; Lasa, Ganix; Elkoro De Tena, Maite (Taylor & Francis, 2017)Design Thinking is visualized as the central strategy to promote entrepreneurial skills in European schools. Europe needs future generations to be more entrepreneurial in their attitudes to achieve a strong position in the ... -
A Framework For Product Design Based On Semantic Attribution Process
Gonzalez Ochoantesana, Itsaso; Iriarte, Ion; Justel Lozano, Daniel; Val, Ester (Taylor & Francis, 2017)Existing brands already have certain products that generate a particular experience in customer minds. Every time a customer’s interacts with of brand’s products and related touchpoints, the customer form an idea about the ... -
How can Design Thinking promote entrepreneurship in young people?
Val, Ester; Gonzalez Ochoantesana, Itsaso; Lauroba, Nagore; Beitia, Amaia (Routledge, 2019)Design Thinking has the potential to promote entrepreneurial competencies in European schools. This paper presents an Educational Programme based on Design Thinking and its empirical application in the curricula in four ... -
A New Method to Evaluate Good Design for Brand Recognition in the Digital World
Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion; Lasa, Ganix (Routledge, 2019)Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ... -
Service design for servilization. University-business collaboration case studies in Basque manufacturing companies
Iriarte, Ion; Justel Lozano, Daniel; Val, Ester; Gonzalez Ochoantesana, Itsaso; Alberdi Álvaro, Alazne (Portal Universia, S.A., 2016) -
Service design visualization tools for supporting servitization in a machine tool manufacturer
Iriarte, Ion; Val, Ester; Justel Lozano, Daniel (Elsevier Ltd, 2018)