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A New Method to Evaluate Good Design for Brand Recognition in the Digital World

Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion; Lasa, Ganix (Routledge, 2019)

Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...