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dc.rights.licenseAttribution 4.0 International*
dc.contributorMondragon Goi Eskola Politeknikoa
dc.contributor.otherKularatne, Indrapriya
dc.contributor.otherLeong Ho, Henry Wai
dc.contributor.otherHaaker, Timber
dc.date.accessioned2024-05-22T08:08:34Z
dc.date.available2024-05-22T08:08:34Z
dc.date.issued2024
dc.identifier.urihttps://hdl.handle.net/20.500.11984/6419
dc.description.abstractThis study aims to investigate the purchase intentions of young consumers regarding refurbished electronic devices (REDs) like laptops, tablets, and mobile phones. Three factors social awareness, attitude, and social acceptance were identified through a literature review as influential in shaping purchase intentions. Subsequently, these factors were employed as independent variables in a questionnaire study. Following an analysis of the correlation of these factors with purchase intention, implications for engaging young consumers were derived that could support the marketing of REDs.en
dc.language.isoengen
dc.publisherMondragon Unibertsitateaen
dc.rights© 2024 The Authors
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjecte-wasteen
dc.subjectrefurbished electronic devicesen
dc.subjectyoung consumeren
dc.subjectpurchase intentionen
dc.subjectmarketingen
dc.subjectshort papersen
dc.subjectTHEME 4: Exploring theoretical and methodological foundationsen
dc.titleTech Reborn: Unveiling the Fascination of Young Consumers with Refurbished Electronic Devices in New Zealand and the Influential Factorsen
dcterms.accessRightshttp://purl.org/coar/access_right/c_abf2
dcterms.source9th International Conference on New Business Models (NBM2024)
local.identifier.doihttps://doi.org/10.48764/prdy-8y20
oaire.format.mimetypeapplication/pdfen
oaire.file$DSPACE\assetstore
oaire.resourceTypehttp://purl.org/coar/resource_type/c_c94fen
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85


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Erregistro soila

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