Listar por tema "young consumer"
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Tech Reborn: Unveiling the Fascination of Young Consumers with Refurbished Electronic Devices in New Zealand and the Influential Factors
(Mondragon Unibertsitatea, 2024)This study aims to investigate the purchase intentions of young consumers regarding refurbished electronic devices (REDs) like laptops, tablets, and mobile phones. Three factors social awareness, attitude, and social ...