Listar por autor "Thuong Lang, Nguyen"

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Factors Affecting the Competitiveness of Fashion Retail Small and Medium-Sized Enterprises During Digital Transformation in Vietnam

Mondragon Goi Eskola Politeknikoa; Ngoc Quynh Anh, Nguyen; Thuong Lang, Nguyen; Na, Dang A.; Le Chau Anh, Mai; Trung Vinh Binh Nguyen, Nguyen; Ngan Ha, Nguyen (Mondragon Unibertsitatea, 2024)

The burgeoning fashion industry in Vietnam is escalating competition among small and medium enterprises, amplified by surging foreign investments. Despite comprising 97% of all businesses, small and medium enterprises ...