Browsing by Subject "young consumer"

Now showing items 1-1 of 1

Tech Reborn: Unveiling the Fascination of Young Consumers with Refurbished Electronic Devices in New Zealand and the Influential Factors

Mondragon Goi Eskola Politeknikoa; Kularatne, Indrapriya; Leong Ho, Henry Wai; Haaker, Timber (Mondragon Unibertsitatea, 2024)

This study aims to investigate the purchase intentions of young consumers regarding refurbished electronic devices (REDs) like laptops, tablets, and mobile phones. Three factors social awareness, attitude, and social ...