Zerrendatu honen arabera: egilea "f20802f6da1deac7c53b9441f662c8cb"
-
Beyond customer satisfaction. Supporting organisational change through Service Design. A case study in the insurance industry
Iriarte, Ion; Justel Lozano, Daniel; Alberdi Álvaro, Alazne; Urrutia Bea, Elisabeth (Taylor & Francis, 2017)Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ... -
Service design for servilization. University-business collaboration case studies in Basque manufacturing companies
Iriarte, Ion; Justel Lozano, Daniel; Val, Ester; Gonzalez Ochoantesana, Itsaso; Alberdi Álvaro, Alazne (Portal Universia, S.A., 2016) -
To Be or Not to Be the Servitization Dilemma and the Role of Design
Iriarte, Ion; Alberdi Álvaro, Alazne; Anaya Rodríguez, Maite; Mazmela Etxabe, Maitane (Routledge, 2019)This article seeks to answer the question of how value proposition is created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...
