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    • Datasets of skills-rating questionnaires for advanced service design through expert knowledge elicitation 

      Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion; Atxa Gamboa, Ariane (Springer Nature, 2022)
      This article presents a dataset of service design skills which service design experts value as important requirements for design team members. Purposive sampling and a chain referral approach were used to recruit appropriate ...
    • Human-centered design for advanced services: A multidimensional design methodology 

      Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion; Atxa Gamboa, Ariane (Elsevier, 2022)
      Advanced services have caught the attention of industries and academics as a way to exploit new customer value propositions. However, the existing design methodologies for advanced services are limited to partially addressing ...
    • Liminal Spaces and Human-Centred Design (HCD) for Resilient Business Models 

      Atxa Gamboa, Ariane; Iriarte, Ion; Legarda, Iker (Mondragon Unibertsitatea, 2024)
    • Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0 

      Iriarte, Ion; Nguyen Ngoc, Hien; Legarda, Iker; Uranga Izaguirre, Maitane; Nazabal, Maite; Atxa Gamboa, Ariane (Elsevier, 2023)
      Industry 4.0 provides increasing opportunities for manufacturing companies in servitization, which has led to the emergence of digital servitization. Several single case studies have suggested service design as a means to ...

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