Zerrendatu honen arabera: egilea "569236498ef5a43b211c7ea1ee8e760a"
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Prediction of customer demand for perishable products in retail inventory management, using the hybrid prophet-XGBoost model during the post-COVID-19 period
Elorza, Maider; Segura Querol, Sara; Castellano, Eduardo (Taylor & Francis, 2025)Retail inventory management (IM) presents challenges in decision-making, especially in determining optimal inventory levels for future customer demand alignment. This study focuses on predicting dairy product demand by a ... -
Reducing product waste within the retail industry: a post-COVID-19 era study on enchancing demand prediction with hybrid prediction models
Elorza, Maider; Segura Querol, Sara; Castellano, Eduardo (Taylor & Francis, 2026)The retail sector faces growing challenges, particularly aligning with the European Union’s sustainable policies to minimize waste. This paper proposes a framework to address two pivotal goals: i) Introducing cutting-edge ... -
The role of marketing analytics in shaping market orientation: a bibliometric review of emerging trends
Gómez, Irune; Agirre Aramburu, Izaskun; Markuerkiaga, Leire; Elorza, Maider (Springer, 2026)This study explores the intersection of marketing analytics and market orientation in the digital age through a comprehensive bibliometric analysis. By analyzing 238 articles published between 2007 and 2023 from the Web ...
