• Business Model Innovation in Established SMEs: A Configurational Approach 

      Ibarra, Dorleta; Igartua, Juan Ignacio; Ganzarain, Jaione (MDPI, 2020)
      Small and medium-sized enterprises (SMEs) are at the heart of a nation’s wealth creation, employment generation and economic development. To help SMEs stay competitive in a fast-changing environment, researchers have ...
    • To Be or Not to Be the Servitization Dilemma and the Role of Design 

      Iriarte, Ion; Alberdi Álvaro, Alazne; Anaya Rodríguez, Maite; Mazmela Etxabe, Maitane (Routledge, 2019)
      This article seeks to answer the question of how value proposition is created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...