Zerrendatu honen arabera: non argitaratua "Industrial Marketing Management"
2-tik 1-2 emaitza erakusten
-
Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
(Elsevier, 2023)Industry 4.0 provides increasing opportunities for manufacturing companies in servitization, which has led to the emergence of digital servitization. Several single case studies have suggested service design as a means to ...
