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dc.contributor.authorGonzález Ochoantesana, Itsaso
dc.contributor.authorVal Jauregi, Esther
dc.contributor.authorJustel Lozano, Daniel
dc.contributor.authorIriarte Azpiazu, Ion
dc.contributor.authorLasa Erle, Ganix
dc.date.accessioned2020-03-26T16:21:36Z
dc.date.available2020-03-26T16:21:36Z
dc.date.issued2019
dc.identifier.issn1460-6925 Printen
dc.identifier.issn1756-3062 Onlineen
dc.identifier.otherhttps://katalogoa.mondragon.edu/janium-bin/janium_login_opac.pl?find&ficha_no=151928en
dc.identifier.urihttp://hdl.handle.net/20.500.11984/1602
dc.description.abstractVisual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern factors are taken into consideration. In this paper we present digital BrandUX, a new method to improve brand consistency through the evaluation of aesthetic features. It builds on the Design Format Analysis (DFA) of Warell(2001) with the addition of a structured step-by-step approach.To test the method we analysed twoweb sites using both DFA and digital BrandUX. The results showed that digital BrandUX is a promising advance in aesthetic evaluation, assisting designers in identifying a greater number of visual aesthetic features. Moreover, the method ensured that the designers exploredand identified all types of factors,with the exception of language. Future lines include the development of a handbook to improve ease of use of the method.en
dc.language.isoengen
dc.publisherRoutledgeen
dc.rights© The Authorsen
dc.subjectaesthetic evaluationen
dc.subjectbrand experienceen
dc.subjectwebsiteen
dc.subjectconsistencyen
dc.titleA New Method to Evaluate Good Design for Brand Recognition in the Digital Worlden
dc.typeinfo:eu-repo/semantics/articleen
dcterms.accessRightsinfo:eu-repo/semantics/openAccessen
dcterms.sourceThe Design Journalen
dc.description.versioninfo:eu-repo/semantics/publishedVersionen
local.contributor.groupInnovación en diseño industriales
local.description.peerreviewedtrueen
local.identifier.doihttps://doi.org/10.1080/14606925.2019.1594921en
local.source.detailsVol. 22. Sup. 1. Pp. 1957-1971, 2019eu_ES


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