Bilatu
12-tik 11-12 emaitza erakusten
The importance of a human-centered approach in public participation to develop citizen-oriented smart neighborhoodsLa importancia del enfoque centrado en las personas en la participación ciudadana para desarrollar barrios inteligentes orientados a la ciudadanía
(AEIPRO, 2023)
In order to be truly citizen-oriented, a smart city must be constantly looking for ways to meet the needs of its citizens, highlighting their value as urban solution developers. In order to truly meet the needs of citizens, ...
BRANDUX: Metodología de evaluación para la mejora de la consistencia de marca, aproximación estética al diseño de touchpoints
(Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2019)
The brand is a strategic asset capable of generating emotional bonds with its customers and positively influences their behaviors and thoughts. To do this, brand values need to be properly embedded in all touchpoints ...