Browsing by Author "González Ochoantesana, Itsaso"
Now showing items 1-7 of 7
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Aesthetic interaction consistency: exploring the foundation for static and dynamic aesthetics
González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Lasa Erle, Ganix (The Design Society, 2018)Aesthetics is a powerful means for creating consistency across a product range. During the design process consistency is subject to risk. The existing tools do not integrate static as well as dynamic approaches. This paper ... -
BRANDUX: Metodología de evaluación para la mejora de la consistencia de marca, aproximación estética al diseño de touchpoints
González Ochoantesana, Itsaso (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2019)The brand is a strategic asset capable of generating emotional bonds with its customers and positively influences their behaviors and thoughts. To do this, brand values need to be properly embedded in all touchpoints ... -
Closing the Brand Gap through innovation and design
González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion (Elsevier B.V., 2016)Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ... -
How can Design Thinking promote entrepreneurship in young people?
Val Jauregi, Esther; González Ochoantesana, Itsaso; Lauroba Izagirre, Nagore; Beitia Amondarain, Amaia (Routledge, 2019)Design Thinking has the potential to promote entrepreneurial competencies in European schools. This paper presents an Educational Programme based on Design Thinking and its empirical application in the curricula in four ... -
The influence of adapted interactive environments in current industrial interfaces aceptance
Mazmela Echave, Maitane; Lasa Erle, Ganix; Aranburu Zabalo, Erik; González Ochoantesana, Itsaso; Val Jauregi, Esther (AEIPRO, 2018)User experience is a growing field of research, which in recent years has gained considerable interest. During the last two decades, various models have been proposed to understand why users accept technologies ... -
A New Method to Evaluate Good Design for Brand Recognition in the Digital World
González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Lasa Erle, Ganix (Routledge, 2019)Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ... -
Service design for servilization. University-business collaboration case studies in Basque manufacturing companies
Iriarte Azpiazu, Ion; Justel Lozano, Daniel; Val Jauregi, Esther; González Ochoantesana, Itsaso; Alberdi Álvaro, Alazne (Portal Universia, S.A., 2016)
