Tech Reborn: Unveiling the Fascination of Young Consumers with Refurbished Electronic Devices in New Zealand and the Influential Factors

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Title

Tech Reborn: Unveiling the Fascination of Young Consumers with Refurbished Electronic Devices in New Zealand and the Influential Factors

Author (from another institution)

Kularatne, Indrapriya

Leong Ho, Henry Wai

Haaker, Timber

Version

http://purl.org/coar/version/c_970fb48d4fbd8a85

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Access

http://purl.org/coar/access_right/c_abf2

Publisher

Mondragon Unibertsitatea

Keywords

e-waste
refurbished electronic devices
young consumer
purchase intention ... [+]

e-waste
refurbished electronic devices
young consumer
purchase intention
marketing
short papers
THEME 4: Exploring theoretical and methodological foundations [-]

Abstract

This study aims to investigate the purchase intentions of young consumers regarding refurbished electronic devices (REDs) like laptops, tablets, and mobile phones. Three factors social awareness, attitude, and social acceptance were identified through a literature review as influential in shaping purchase intentions. Subsequently, these factors were employed as independent variables in a questionnaire study. Following an analysis of the correlation of these factors with purchase intention, implications for engaging young consumers were derived that could support the marketing of REDs. [-]