Title
To Be or Not to Be the Servitization Dilemma and the Role of DesignAuthor (from another institution)
xmlui.dri2xhtml.METS-1.0.item-contributorOtherinstitution
https://ror.org/03h0qfp10Version
http://purl.org/coar/version/c_970fb48d4fbd8a85
Rights
© by the authorsAccess
http://purl.org/coar/access_right/c_abf2Publisher’s version
https://doi.org/10.1080/14606925.2019.1595849Published at
The Design Journal Vol. 22. Sup. 1. Pp. 37-49, 2019Publisher
RoutledgeKeywords
business model innovation
value proposition
deservitization
learning ... [+]
value proposition
deservitization
learning ... [+]
business model innovation
value proposition
deservitization
learning
human-centred design [-]
value proposition
deservitization
learning
human-centred design [-]
Abstract
This article seeks to answer the question of how value proposition is
created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The ar ... [+]
This article seeks to answer the question of how value proposition is
created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe the journey of a company which undertook service dilution and used human-centred design to create a new product-oriented value proposition. The study adopted a research through design approach in conjunction with a single case study of an engineering and manufacturing services provider that recently initiated a service dilution process. Within the framework of university-business collaboration, a design project was developed. The main insights of the study pertain to the role of human-centred design as a way of learning and surpassing the pure exploitation of existing capabilities during the service dilution process. Learning by design is also seen as a potential alternative learning process that fuels exploration during the service dilution process. [-]
xmlui.dri2xhtml.METS-1.0.item-sponsorship
Diputación Foral de Gipuzkoaxmlui.dri2xhtml.METS-1.0.item-projectID
DFG/Programa para promover el fortalecimiento competitivo, la sostenibilidad y la colaboración del tejido empresarial de Gipuzkoa Lehiakortasuna Indartzea ERAGILP2018//Diseño de Servicios para las Industrias de bienes de Equipo de Gipuzkoa/IND-SERVDESCollections
- Articles - Engineering [639]