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dc.rights.licenseAttribution 4.0 International*
dc.contributor.authorGonzalez Ochoantesana, Itsaso
dc.contributor.authorIriarte, Ion
dc.contributor.authorJustel Lozano, Daniel
dc.contributor.authorVal, Ester
dc.date.accessioned2022-04-26T13:28:32Z
dc.date.available2022-04-26T13:28:32Z
dc.date.issued2017
dc.identifier.isbn9781138090231en
dc.identifier.issn1756-3062en
dc.identifier.otherhttps://katalogoa.mondragon.edu/janium-bin/janium_login_opac.pl?find&ficha_no=127704en
dc.identifier.urihttp://hdl.handle.net/20.500.11984/5534
dc.description.abstractExisting brands already have certain products that generate a particular experience in customer minds. Every time a customer’s interacts with of brand’s products and related touchpoints, the customer form an idea about the brand. This is how a brand experience is 9constructed in the mind of the customer. Understanding how customers perceive and respond to certain products along the experience, helps designers to better align product design with brand value, in order to guarantee a consistent brand experience. While current literature provide in deep research into customer–brand and customer-product interaction, there is a distinct lack of any substantive assessment of how customer´s interaction with branded product impact on the brand experience. To do so, this paper presents a operational hypothesis to comprehend customer responses to certain branded product. The framework combines general brand experience assessment scales and product cantered experience approaches.en
dc.description.sponsorshipDiputación Foral de Gipuzkoaes
dc.language.isoengen
dc.publisherTaylor & Francisen
dc.rights© 2017 The Author(s)en
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectBrand experienceen
dc.subjectBrand gapen
dc.titleA Framework For Product Design Based On Semantic Attribution Processen
dc.typeinfo:eu-repo/semantics/articleen
dcterms.accessRightsinfo:eu-repo/semantics/openAccessen
dcterms.sourceThe Design Journalen
dc.description.versioninfo:eu-repo/semantics/publishedVersionen
local.contributor.groupCentro de Innovación en Diseñoes
local.description.peerreviewedtrueen
local.description.publicationfirstpageS16en
local.description.publicationlastpageS27en
local.identifier.doihttps://doi.org/10.1080/14606925.2017.1352983en
local.relation.projectIDinfo:eu-repo/grantAgreement/DFG/Programa para promover el fortalecimiento competitivo del tejido empresarial guipuzcoano/ERALGIP-40/GIP/Transformando valores de marca en nuevos productos y servicios innovadores para la generación de experiencias/BRANDUXen
local.source.detailsVol. 20. Supl 1: Design for Next: Proceedings of the 12th European Academy of Design Conference, Sapienza University of Rome, 12-14 April 2017. Pp. 16-27, 2017en


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Except where otherwise noted, this item's license is described as Attribution 4.0 International