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Analysis of the pilot survey INKLUGI about aging and disabilities to promote Inclusive Design in industry
(Routledge, 2019)
This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ...
To Be or Not to Be the Servitization Dilemma and the Role of Design
(Routledge, 2019)
This article seeks to answer the question of how value proposition is
created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...
A New Method to Evaluate Good Design for Brand Recognition in the Digital World
(Routledge, 2019)
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
Closing the Brand Gap through innovation and design
(Elsevier B.V., 2016)
Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ...
A Design Thinking approach to introduce entrepreneurship education in European school curricula
(Taylor & Francis, 2017)
Design Thinking is visualized as the central strategy to promote entrepreneurial skills in European schools. Europe needs future generations to be more entrepreneurial in their attitudes to achieve a strong position in the ...
A Framework For Product Design Based On Semantic Attribution Process
(Taylor & Francis, 2017)
Existing brands already have certain products that generate a particular experience in customer minds. Every time a customer’s interacts with of brand’s products and related touchpoints, the customer form an idea about the ...
Human‑centred design in industry 4.0: case study review and opportunities for future research
(Springer, 2021)
The transition to industry 4.0 has impacted factories, but it also afects the entire value chain. In this sense, human-centred factors play a core role in transitioning to sustainable manufacturing processes and consumption. ...