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A Design Thinking approach to introduce entrepreneurship education in European school curricula
(Taylor & Francis, 2017)
Design Thinking is visualized as the central strategy to promote entrepreneurial skills in European schools. Europe needs future generations to be more entrepreneurial in their attitudes to achieve a strong position in the ...
Beyond customer satisfaction. Supporting organisational change through Service Design. A case study in the insurance industry
(Taylor & Francis, 2017)
Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ...
Diagnosis and new challenges on design. The case of Mondragon Corporation's industry areaDiagnóstico y nuevos retos del diseño industrial. El caso del área industrial de la Corporación Mondragón
(Elsevier Ltd, 2015)
La integración del diseño en los procesos de innovación conlleva una mejora de la competitividad. No obstante, investigaciones a nivel estatal indican que en la industria predomina todavía una visión estético-funcional del ...
La contribución del diseño de servicios a la servitización de la industria manufacturera
(Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2016)
La globalización, la mayor eficiencia en los costes de producción, la introducción de las tecnologías de la información en los procesos de manufactura y la saturación de los mercados entre otros factores obligan a las ...
A New Method to Evaluate Good Design for Brand Recognition in the Digital World
(Routledge, 2019)
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
Desarrollo de relaciones interempresariales de colaboración: el caso de una empresa de componentes de automociónDevelopment of inter-organizational colaborative relationships: the case of an automotive industry supplier
(AEIPRO, 2019)
The competitiveness of companies depends to a large extent on the ability to respond to the needs of their customers. These needs are increasingly demanding and complex to resolve, translating to the rest of the agents in ...
Closing the Brand Gap through innovation and design
(Elsevier B.V., 2016)
Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ...
Opportunities and incentives for Remanufacturing in the Basque Country
(Elsevier B.V., 2018)
Remanufacturing is a business model that helps the development of the circular economy. There are numerous successful examples of remanufactured products in different industrial sectors of Europe and US. Obtaining the ...
