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La contribución del diseño de servicios a la servitización de la industria manufacturera 

Iriarte, Ion (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2016)
La globalización, la mayor eficiencia en los costes de producción, la introducción de las tecnologías de la información en los procesos de manufactura y la saturación de los mercados entre otros factores obligan a las ...
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Service design for servilization. University-business collaboration case studies in Basque manufacturing companiesDiseño de servicios para la servitización. Experiencias con empresas manufactureras vascas a través de la colaboración universidad-empresa 

Iriarte, Ion; Justel Lozano, Daniel; Val, Ester; Gonzalez Ochoantesana, Itsaso; Alberdi Álvaro, Alazne (Portal Universia, S.A., 2016)
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Aesthetic interaction consistency: exploring the foundation for static and dynamic aesthetics 

Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion; Lasa, Ganix (The Design Society, 2018)
Aesthetics is a powerful means for creating consistency across a product range. During the design process consistency is subject to risk. The existing tools do not integrate static as well as dynamic approaches. This paper ...
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Personas for policy-making and healthcare design 

González de Heredia López de Sabando, Arantxa; Justel Lozano, Daniel; Iriarte, Ion (University of Zagreb, 2018)
The tool Personas has been used by different research teams to represent diversity among elderly people. This tool has been widely used in the discipline of product and service design and in recent years has spread to other ...
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Closing the Brand Gap through innovation and design 

Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion (Elsevier B.V., 2016)
Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ...
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Hacia un modelo cuantitativo de PersonasTowards a model of quantitative personas 

González de Heredia López de Sabando, Arantxa; Justel Lozano, Daniel; Iriarte, Ion; Beitia, Amaia (AEIPRO, 2018)
La herramienta Personas es una herramienta extendida en el mundo del diseño de producto y el diseño web. En los últimos años nuevas disciplinas como el diseño de servicios y el diseño estratégico han hecho que las herramientas ...
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Opportunities and incentives for Remanufacturing in the Basque Country 

Eguren, Jose Alberto; Justel Lozano, Daniel; Iriarte, Ion; Esnaola, Aritz (Elsevier B.V., 2018)
Remanufacturing is a business model that helps the development of the circular economy. There are numerous successful examples of remanufactured products in different industrial sectors of Europe and US. Obtaining the ...
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Gaining patient experience insights: An integrated and multi-levelled framework of information 

García López, Maitane; Val, Ester; Iriarte, Ion; Olarte Rodríguez, Raquel (Academy for Design Innovation Management (ADIM), 2019)
Taking patient experience as a basis, this paper introduces a theoretical framework, to capture insights leading to new technological healthcare solutions. Targeting a recently diagnosed type 1 diabetes ...
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Integrando las dimensiones de la experiencia de paciente en proyectos de diseño centrado en las personas 

García López, Maitane; González de Heredia López de Sabando, Arantxa; Val, Ester; Iriarte, Ion (AEIPRO, 2020)
Diversas investigaciones apuntan que una eXperiencia de Paciente (PX) positiva mejora los resultados de salud y la rentabilidad de los centros médicos. Uno de los enfoques utilizados para mejorar la PX es el diseño centrado ...
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To Be or Not to Be the Servitization Dilemma and the Role of Design 

Iriarte, Ion; Alberdi Álvaro, Alazne; Anaya Rodríguez, Maite; Mazmela Etxabe, Maitane (Routledge, 2019)
This article seeks to answer the question of how value proposition is created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...
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Iriarte, Ion (29)
Justel Lozano, Daniel (16)Val, Ester (10)Lasa, Ganix (9)Gonzalez Ochoantesana, Itsaso (7)Nguyen Ngoc, Hien (5)Alberdi Álvaro, Alazne (3)Beitia, Amaia (3)García López, Maitane (3)Gonzalez-de-Heredia, Arantxa (3)... View MoreSubjectInclusive Design (4)human-centred design (3)Service Design (3)Advanced services (2)Brand experience (2)Brand gap (2)design capability (2)design management (2)experiencia de paciente (2)Healthcare Design (2)... View MoreDate Issued2017 (5)2018 (5)2019 (5)2021 (5)2016 (3)2022 (3)2015 (1)2020 (1)2023 (1)Has File(s)Yes (29)

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