Now showing items 1-7 of 7
BRANDUX: Metodología de evaluación para la mejora de la consistencia de marca, aproximación estética al diseño de touchpoints
(Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2019)
The brand is a strategic asset capable of generating emotional bonds with its customers and positively influences their behaviors and thoughts. To do this, brand values need to be properly embedded in all touchpoints ...
The influence of adapted interactive environments in current industrial interfaces aceptanceLa influencia de los entornos interactivos adaptados en la aceptación de interface industriales actuales
User experience is a growing field of research, which in recent years has gained considerable interest. During the last two decades, various models have been proposed to understand why users accept technologies ...
A New Method to Evaluate Good Design for Brand Recognition in the Digital World
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
How can Design Thinking promote entrepreneurship in young people?
Design Thinking has the potential to promote entrepreneurial competencies in European schools. This paper presents an Educational Programme based on Design Thinking and its empirical application in the curricula in four ...
Closing the Brand Gap through innovation and design
(Elsevier B.V., 2016)
Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ...
Aesthetic interaction consistency: exploring the foundation for static and dynamic aesthetics
(The Design Society, 2018)
Aesthetics is a powerful means for creating consistency across a product range. During the design process consistency is subject to risk. The existing tools do not integrate static as well as dynamic approaches. This paper ...