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A New Method to Evaluate Good Design for Brand Recognition in the Digital World 

Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion; Lasa, Ganix (Routledge, 2019)
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
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A Design Thinking approach to introduce entrepreneurship education in European school curricula 

Val, Ester; Gonzalez Ochoantesana, Itsaso; Iriarte, Ion; Beitia, Amaia; Lasa, Ganix; Elkoro De Tena, Maite (Taylor & Francis, 2017)
Design Thinking is visualized as the central strategy to promote entrepreneurial skills in European schools. Europe needs future generations to be more entrepreneurial in their attitudes to achieve a strong position in the ...
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Case Study of the Experience Capturer Evaluation Tool in the Design Process of an Industrial HMI 

Aranburu, Erik; Lasa, Ganix; Mazmela Etxabe, Maitane (MDPI AG, 2020)
In the absence of user experience evaluation tools for industrial human–machine interfaces (HMI), a specific tool called eXperience Capturer (XC) has been created. It is a multi-method user-centred tool that evaluates the ...
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Human-Centred Design in the context of Servitization in Industry 4.0: A Collaborative Approach 

Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion (2021)
The competitiveness of the business today will depend on empowering hu-man intelligence and creativity, capturing and capitalizing on available infor-mation and knowledge for the total product and service lifecycle. To ...
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Robot-aren itxura estetikoak eta erabiltzaileen preferentziak 

Apraiz Iriarte, Ainhoa; Aztiria Mendizabal, Ainhoa; Lasa, Ganix (Udako Euskal Unibertsitatea (UEU), 2021)
Datozen urteetan roboten eta pertsonen arteko bizikidetza handitzea espero da, eta ondorioz, beraien arteko interakzioa optimizatzea beharrezkoa izango da. Robotaren itxura estetikoa bere gaitasunen inguruko informazioa ...
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An overview of Industry 4.0 Applications for Advanced Maintenance Services 

Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion (Elsevier B.V., 2022)
Manufacturing today has experienced dynamic changes imposed by social-technical systems that address economic, social and sustainable requirements. Furthermore, the technologies in Industry 4.0 have also brought many smart ...
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EIEH: Industriako interakzio digitalak diseinatzeko erraminta berria 

Aranburu, Erik; Lasa, Ganix (UEU, 2017)
In recent years, due to the socio-economic development, the wishes of the society have been changing. Nowadays, instead of material goods, the society is looking for emotional and social goods. As a consequence, the market ...
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Etxean jakiak hobeto aprobetxatzeko produktu berri baten diseinua : esperientzien diseinua ardatz hartutaDesign of a new product to make the most of food at home: an Experience Design approach 

Lasa, Ganix; Justel Lozano, Daniel; Retegi Uria, Aiur (UEU, 2015)
The experiences are becoming the new owners of the economic value, due to the new socioeconomic context. More and more companies are using experience driven methodologies in order to get a better understanding of the ...
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Human-centered design for advanced services: A multidimensional design methodology 

Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion; Atxa Gamboa, Ariane (Elsevier, 2022)
Advanced services have caught the attention of industries and academics as a way to exploit new customer value propositions. However, the existing design methodologies for advanced services are limited to partially addressing ...
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Uxer: Nueva herramienta para la evaluación heurística de la experiencia en entornos interactivos y digitales 

Lasa, Ganix; Gonzalez Ochoantesana, Itsaso; Reguera-Bakhache, Daniel; Etxebeste, Unai (AEIPRO, 2017)
The digital interfaces have become the spaces that more interactive flows are generated between products/services and people. The latest proposals allow us to control an entire building, a production facility or execute ...
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Lasa, Ganix (39)
Mazmela Etxabe, Maitane (12)Apraiz Iriarte, Ainhoa (9)Aranburu, Erik (8)Iriarte, Ion (8)Nguyen Ngoc, Hien (8)Reguera-Bakhache, Daniel (8)Carrera-Rivera, Angela (7)Justel Lozano, Daniel (7)Larrinaga, Felix (7)... View MoreSubjectuser experience (8)ODS 9 Industria, innovación e infraestructura (7)ODS 3 Salud y bienestar (6)Industry 4.0 (5)interfaz (4)Evaluación (3)Evaluation (3)Factores Humanos (3)human machine interaction (3)Industria 4.0 (3)... View MoreDate Issued2022 (8)2023 (8)2017 (7)2024 (5)2021 (4)2015 (3)2018 (3)2020 (3)2019 (2)2016 (1)Has File(s)Yes (44)

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