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To Be or Not to Be the Servitization Dilemma and the Role of Design
(Routledge, 2019)
This article seeks to answer the question of how value proposition is
created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...
Analysis of the pilot survey INKLUGI about aging and disabilities to promote Inclusive Design in industry
(Routledge, 2019)
This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ...
A Design Thinking approach to introduce entrepreneurship education in European school curricula
(Taylor & Francis, 2017)
Design Thinking is visualized as the central strategy to promote entrepreneurial skills in European schools. Europe needs future generations to be more entrepreneurial in their attitudes to achieve a strong position in the ...
Beyond customer satisfaction. Supporting organisational change through Service Design. A case study in the insurance industry
(Taylor & Francis, 2017)
Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ...
A Framework For Product Design Based On Semantic Attribution Process
(Taylor & Francis, 2017)
Existing brands already have certain products that generate a particular experience in customer minds. Every time a customer’s interacts with of brand’s products and related touchpoints, the customer form an idea about the ...
Human‑centred design in industry 4.0: case study review and opportunities for future research
(Springer, 2021)
The transition to industry 4.0 has impacted factories, but it also afects the entire value chain. In this sense, human-centred factors play a core role in transitioning to sustainable manufacturing processes and consumption. ...
A Model for Measuring and Managing the Impact of Design on the Organization: Insights from Four Companies
(MDPI, 2021)
Increasing numbers of companies are looking to embed design as a strategic capability to meet today’s business and social challenges. However, integrating design in an organization is a challenge, due to the scarcity of ...
Desarrollo de relaciones interempresariales de colaboración: el caso de una empresa de componentes de automociónDevelopment of inter-organizational colaborative relationships: the case of an automotive industry supplier
(AEIPRO, 2019)
The competitiveness of companies depends to a large extent on the ability to respond to the needs of their customers. These needs are increasingly demanding and complex to resolve, translating to the rest of the agents in ...
Human-Centred Design in the context of Servitization in Industry 4.0: A Collaborative Approach
(2021)
The competitiveness of the business today will depend on empowering hu-man intelligence and creativity, capturing and capitalizing on available infor-mation and knowledge for the total product and service lifecycle. To ...