2026-04-21T01:45:15Zhttps://ebiltegia.mondragon.edu/oai/request

oai:ebiltegia.mondragon.edu:20.500.11984/67562024-11-08T07:15:31Zcom_20.500.11984_473col_20.500.11984_478

00925njm 22002777a 4500 dc Igartua, Juan Ignacio author Ibarra, Dorleta author Retegi, Jabier author 2024 Manufacturing small- and medium-sized enterprises (SMEs), which play a decisive role in the Spanish and European economies, have been particularly affected by the disruption generated by the COVID-19 crisis, with their strategic decisions key to maintaining their competitiveness. This article explores the strategic priorities defined by CEOs of manufacturing SMEs to face COVID-19-related challenges. Data were collected from 167 manufacturing companies through an online questionnaire and exploited with factorial and cluster analyses. The results highlight the strategic importance of developing more advanced business models, boosting customer responsiveness and developing innovative value propositions for a proactive response to the COVID-19 crisis. The value of this exploratory research lies in its contribution to research on the impact of the COVID-19 crisis on the strategic management of manufacturing SMEs from a quantitative perspective. 2171-6323 https://katalogoa.mondragon.edu/janium-bin/janium_login_opac.pl?find&ficha_no=178366 https://hdl.handle.net/20.500.11984/6756 business strategy cluster analysis Business Model Innovation Managerial practices Manufacturing companies SMEs COVID-19 Understanding strategic responses to the COVID-19 crisis by manufacturing SMEs: a cluster analysis