2026-04-07T17:03:35Zhttps://ebiltegia.mondragon.edu/oai/request

oai:ebiltegia.mondragon.edu:20.500.11984/57322024-03-04T10:13:50Zcom_20.500.11984_1143col_20.500.11984_1144

Gazteen jarrera ikus-entzunezko edukiekin, nola telebistan hala Interneten Astigarraga, Idoia Pavon-Arrizabalaga, Amaia Zuberogoitia, Aitor Interakzioa Telebista Internet Gazteak Audientzia Ikus-entzunezko edukiak Interaction Television Internet Video content Young audience Audience activity. Ikerketa honek gazteek ikus-entzunezko edukiekin daukaten harremana du aztergai, nola ohiko telebistan hala Interneten. Ikerlanaren helburua da jakitea ea audientziaren jarrera aldatzen den hedabidearen arabera. Artikuluak Mondragon Unibertsitateko 475 gazteren artean egindako inkesta baten emaitza esanguratsuenak azaltzen ditu. Faktore-analisi bat eta bi erregresio anizkoitz orokortu egin ondoren, ateratako ondorio nagusia da estatistikoki ezin dela lotu telebistaren kontsumoa audientziaren jarrera pasiboekin, ezta Internet bidez ikus-entzunezkoak kontsumitzea jarrera aktiboekin ere. This article examines the different forms of consumption and interaction that young people employ with television and online video content. The aim of this study is to know whether audience behaviour changes depending on the type of medium. The study presents the most significant statistical results of a survey of 475 young students conducted at Mondragon University. After carrying out a factorial analysis and two multiple generalized linear regressions, our results show that it is statistically impossible to describe audience attitude as a dichotomy between passive television viewers and active internet users. 2022-10-12T14:22:15Z 2022-10-12T14:22:15Z 2017 http://purl.org/coar/resource_type/c_c94f 978-84-8438-630-8 https://katalogoa.mondragon.edu/janium-bin/janium_login_opac.pl?find&ficha_no=127544 https://hdl.handle.net/20.500.11984/5732 eus Attribution-ShareAlike 4.0 International http://creativecommons.org/licenses/by-sa/4.0/ © 2017 Egileak © 2017 Udako Euskal Unibertsitatea (UEU) Udako Euskal Unibertsitatea (UEU)