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oai:ebiltegia.mondragon.edu:20.500.11984/57252024-03-20T08:17:32Zcom_20.500.11984_473col_20.500.11984_478

00925njm 22002777a 4500 dc Lasa, Ganix author Justel Lozano, Daniel author 2016 More and more companies are integrating the experience design into their development process. This new approach allows to develop new products and services, based on user's emotions and motivations. In order to advance in this new approach of design, this paper presents a new evaluation model for the design of experiences in the conceptual phase. The toolkit consists of a set of three assessment tools (Eyeface, Sheldon test and a questionnaire) that meet the requirements defined in the analysis phase of design experience process. By applying the toolkit in a experience design project, it is validated that the toolkit suits perfectly into the experience design process and allows to get a better understanding of the users assessment in a very early stage. 0012-7361 https://katalogoa.mondragon.edu/janium-bin/janium_login_opac.pl?find&ficha_no=120144 https://hdl.handle.net/20.500.11984/5725 Diseño de experiencias Fase conceptual Evaluación Diseño emocional Eye-tracking Facereader Experience design Conceptual phase Emotional design Nuevo modelo de evaluación de ideas conceptuales para productos y servicios basados en la experiencia de usuario A new evaluation model of conceptual ideas for products and services based on user experience