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oai:ebiltegia.mondragon.edu:20.500.11984/55172024-03-04T15:25:31Zcom_20.500.11984_473col_20.500.11984_478

00925njm 22002777a 4500 dc León García, Omar Alexander author Ganzarain, Jaione author Igartua, Juan Ignacio author 2020 The main objective of this study was to establish the relationship between the use of information and communication technologies (ICT) and the performance of business diversification within a sample of companies belonging to the autonomous community of the Basque country. For this, a canonical correlation analysis (CCA) was performed, taking the coefficients to explain the variance of the two sets of variables. It can be affirmed that the ICT of general use, of electronic commerce and of relationship impact in the elements that compose the performance of the diversified company. 1741-5179 https://katalogoa.mondragon.edu/janium-bin/janium_login_opac.pl?find&ficha_no=128820 https://hdl.handle.net/20.500.11984/5517 ICT diversification performance canonical correlation Basque country enterprise companies information technology impact of ICT use of ICT Canonical correlation analysis of the impact of the ICT on the diversification performance