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oai:ebiltegia.mondragon.edu:20.500.11984/16022024-03-04T15:12:57Zcom_20.500.11984_473col_20.500.11984_478

A New Method to Evaluate Good Design for Brand Recognition in the Digital World Gonzalez Ochoantesana, Itsaso Val, Ester Justel Lozano, Daniel Iriarte, Ion Lasa, Ganix aesthetic evaluation brand experience website consistency Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern factors are taken into consideration. In this paper we present digital BrandUX, a new method to improve brand consistency through the evaluation of aesthetic features. It builds on the Design Format Analysis (DFA) of Warell(2001) with the addition of a structured step-by-step approach.To test the method we analysed twoweb sites using both DFA and digital BrandUX. The results showed that digital BrandUX is a promising advance in aesthetic evaluation, assisting designers in identifying a greater number of visual aesthetic features. Moreover, the method ensured that the designers exploredand identified all types of factors,with the exception of language. Future lines include the development of a handbook to improve ease of use of the method. 2020-03-26T16:21:36Z 2020-03-26T16:21:36Z 2019 http://purl.org/coar/resource_type/c_6501 1460-6925 Print 1756-3062 Online https://katalogoa.mondragon.edu/janium-bin/janium_login_opac.pl?find&ficha_no=151928 https://hdl.handle.net/20.500.11984/1602 eng © The Authors Routledge