2026-04-28T09:14:12Zhttps://ebiltegia.mondragon.edu/oai/request

oai:ebiltegia.mondragon.edu:20.500.11984/16022024-03-04T15:12:57Zcom_20.500.11984_473col_20.500.11984_478

Gonzalez Ochoantesana, Itsaso Val, Ester Justel Lozano, Daniel Iriarte, Ion Lasa, Ganix 2020-03-26T16:21:36Z 2020-03-26T16:21:36Z 2019 1460-6925 Print 1756-3062 Online https://katalogoa.mondragon.edu/janium-bin/janium_login_opac.pl?find&ficha_no=151928 https://hdl.handle.net/20.500.11984/1602 Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern factors are taken into consideration. In this paper we present digital BrandUX, a new method to improve brand consistency through the evaluation of aesthetic features. It builds on the Design Format Analysis (DFA) of Warell(2001) with the addition of a structured step-by-step approach.To test the method we analysed twoweb sites using both DFA and digital BrandUX. The results showed that digital BrandUX is a promising advance in aesthetic evaluation, assisting designers in identifying a greater number of visual aesthetic features. Moreover, the method ensured that the designers exploredand identified all types of factors,with the exception of language. Future lines include the development of a handbook to improve ease of use of the method. eng © The Authors aesthetic evaluation brand experience website consistency A New Method to Evaluate Good Design for Brand Recognition in the Digital World http://purl.org/coar/resource_type/c_6501