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oai:ebiltegia.mondragon.edu:20.500.11984/16022024-03-04T15:12:57Zcom_20.500.11984_473col_20.500.11984_478

00925njm 22002777a 4500 dc Gonzalez Ochoantesana, Itsaso author Val, Ester author Justel Lozano, Daniel author Iriarte, Ion author Lasa, Ganix author 2019 Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern factors are taken into consideration. In this paper we present digital BrandUX, a new method to improve brand consistency through the evaluation of aesthetic features. It builds on the Design Format Analysis (DFA) of Warell(2001) with the addition of a structured step-by-step approach.To test the method we analysed twoweb sites using both DFA and digital BrandUX. The results showed that digital BrandUX is a promising advance in aesthetic evaluation, assisting designers in identifying a greater number of visual aesthetic features. Moreover, the method ensured that the designers exploredand identified all types of factors,with the exception of language. Future lines include the development of a handbook to improve ease of use of the method. 1460-6925 Print 1756-3062 Online https://katalogoa.mondragon.edu/janium-bin/janium_login_opac.pl?find&ficha_no=151928 https://hdl.handle.net/20.500.11984/1602 aesthetic evaluation brand experience website consistency A New Method to Evaluate Good Design for Brand Recognition in the Digital World