The conceptualization of the dimensionality of corporate communication management: a systematic literature review

Abstract

Purpose This paper aims to develop a conceptual framework for comprehending and identifying the dimensions of corporate communication management (CCM) over time. To achieve this objective, it synthesizes existing research and reviews the literature on the dimensionality of CCM.

Design/methodology/approach Using a literature search on Web of Science (WoS), a total of 17 articles from 8 referred journals and international conferences published from 2012 to 2022 are systematically reviewed employing the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework.

Findings It has been found that despite the growing interest in CCM, academic literature on CCM is limited. The results highlight that there is a nonuniformity in terminology within the field and that the most repeated dimensions are media relations, dimensions related to strategy, corporate advertising, public relations, investor relations, employee communication, public affairs and internal communication. However, an overview of the findings allows for the proposal of an integrative framework for CCM.

Originality/value The paper offers a thorough compilation of publications on the dimensionality of CCM and categorizes them based on various attributes. This outcome aims to assist researchers and corporate communication practitioners by elucidating the subject matter through the conceptualization of CCM dimensions. The study underscores the necessity for future research utilizing quantitative or mixed-method approaches to further develop the concepts examined, thereby contributing to a more comprehensive understanding of the dimensions and applications of CCM.