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Title
Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0Author
Author (from another institution)
Published Date
2023Publisher
ElsevierKeywords
Digital servitization
Service design
Advanced services
Value proposition design ... [+]
Service design
Advanced services
Value proposition design ... [+]
Digital servitization
Service design
Advanced services
Value proposition design
Industry 4.0
ODS 8 Trabajo decente y crecimiento económico
ODS 9 Industria, innovación e infraestructura [-]
Service design
Advanced services
Value proposition design
Industry 4.0
ODS 8 Trabajo decente y crecimiento económico
ODS 9 Industria, innovación e infraestructura [-]
Abstract
Industry 4.0 provides increasing opportunities for manufacturing companies in servitization, which has led to the emergence of digital servitization. Several single case studies have suggested service ... [+]
Industry 4.0 provides increasing opportunities for manufacturing companies in servitization, which has led to the emergence of digital servitization. Several single case studies have suggested service design as a means to advanced services value proposition design in digital servitization. However, these case studies are context-constrained, while multicase studies investigating the impact of service design on digital servitization remain sparse. In the present study, we examined, over two and a half years, the application of service design for advanced services value proposition design in a multicase study of 10 manufacturers engaged in digital servitization. By applying a research through design method, we studied the impact of service design on the digital servitization process and identified the types of events that shape the advanced services value proposition design. As a result, this research provides further insights into the impact of service design on digital servitization in the manufacturing context and offers new avenues for further research in the field. [-]
Publisher’s version
https://doi.org/10.1016/j.indmarman.2023.02.015ISSN
1873-2062Published at
Industrial Marketing Management Vol. 110Document type
Journal Article
Version
VoR
Rights
© 2023 The AuthorsAccess
Open accessCollections
- Articles - Engineering [486]
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