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Nuevo modelo de evaluación de ideas conceptuales para productos y servicios basados en la experiencia de usuarioA new evaluation model of conceptual ideas for products and services based on user experience
(Publicaciones DYNA, S.L., 2016)
More and more companies are integrating the experience design into their development process. This new approach allows to develop new products and services, based on user's emotions and motivations. In order to advance in ...
Closing the Brand Gap through innovation and design
(Elsevier B.V., 2016)
Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ...