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Opportunities and incentives for Remanufacturing in the Basque Country 

Eguren, Jose Alberto; Justel Lozano, Daniel; Iriarte, Ion; Esnaola, Aritz (Elsevier B.V., 2018)
Remanufacturing is a business model that helps the development of the circular economy. There are numerous successful examples of remanufactured products in different industrial sectors of Europe and US. Obtaining the ...
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Closing the Brand Gap through innovation and design 

Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion (Elsevier B.V., 2016)
Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ...
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Service design for servilization. University-business collaboration case studies in Basque manufacturing companiesDiseño de servicios para la servitización. Experiencias con empresas manufactureras vascas a través de la colaboración universidad-empresa 

Iriarte, Ion; Justel Lozano, Daniel; Val, Ester; Gonzalez Ochoantesana, Itsaso; Alberdi Álvaro, Alazne (Portal Universia, S.A., 2016)
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A New Method to Evaluate Good Design for Brand Recognition in the Digital World 

Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion; Lasa, Ganix (Routledge, 2019)
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
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To Be or Not to Be the Servitization Dilemma and the Role of Design 

Iriarte, Ion; Alberdi Álvaro, Alazne; Anaya Rodríguez, Maite; Mazmela Etxabe, Maitane (Routledge, 2019)
This article seeks to answer the question of how value proposition is created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...
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Analysis of the pilot survey INKLUGI about aging and disabilities to promote Inclusive Design in industry 

Gonzalez-de-Heredia, Arantxa; Justel Lozano, Daniel; Iriarte, Ion; Beitia, Amaia (Routledge, 2019)
This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ...
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A Design Thinking approach to introduce entrepreneurship education in European school curricula 

Val, Ester; Gonzalez Ochoantesana, Itsaso; Iriarte, Ion; Beitia, Amaia; Lasa, Ganix; Elkoro De Tena, Maite (Taylor & Francis, 2017)
Design Thinking is visualized as the central strategy to promote entrepreneurial skills in European schools. Europe needs future generations to be more entrepreneurial in their attitudes to achieve a strong position in the ...
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Beyond customer satisfaction. Supporting organisational change through Service Design. A case study in the insurance industry 

Iriarte, Ion; Justel Lozano, Daniel; Alberdi Álvaro, Alazne; Urrutia Bea, Elisabeth (Taylor & Francis, 2017)
Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ...
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A Framework For Product Design Based On Semantic Attribution Process 

Gonzalez Ochoantesana, Itsaso; Iriarte, Ion; Justel Lozano, Daniel; Val, Ester (Taylor & Francis, 2017)
Existing brands already have certain products that generate a particular experience in customer minds. Every time a customer’s interacts with of brand’s products and related touchpoints, the customer form an idea about the ...
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Human-centered design for advanced services: A multidimensional design methodology 

Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion; Atxa Gamboa, Ariane (Elsevier, 2022)
Advanced services have caught the attention of industries and academics as a way to exploit new customer value propositions. However, the existing design methodologies for advanced services are limited to partially addressing ...
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Iriarte, Ion (17)
Justel Lozano, Daniel (11)Gonzalez Ochoantesana, Itsaso (6)Lasa, Ganix (6)Val, Ester (6)Nguyen Ngoc, Hien (4)Alberdi Álvaro, Alazne (3)Atxa Gamboa, Ariane (3)Beitia, Amaia (2)Legarda, Iker (2)... View MoreSubjecthuman-centred design (3)Advanced services (2)Brand experience (2)Brand gap (2)Industry 4.0 (2)Service Design (2)aesthetic evaluation (1)aging (1)Basque Country (1)brand experience (1)... View MoreDate Issued2017 (4)2019 (3)2016 (2)2018 (2)2021 (2)2022 (2)2015 (1)2023 (1)Has File(s)Yes (17)

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