Design Thinking is visualized as the central strategy to promote entrepreneurial skills in European schools. Europe needs future generations to be more entrepreneurial in their attitudes to achieve a strong position in the ...

Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ...

La integración del diseño en los procesos de innovación conlleva una mejora de la competitividad. No obstante, investigaciones a nivel estatal indican que en la industria predomina todavía una visión estético-funcional del ...

Increasing numbers of companies are looking to embed design as a strategic capability to meet today’s business and social challenges. However, integrating design in an organization is a challenge, due to the scarcity of ...

Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...

Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ...

Remanufacturing is a business model that helps the development of the circular economy. There are numerous successful examples of remanufactured products in different industrial sectors of Europe and US. Obtaining the ...

This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ...