Zerrendatu Artikuluak-Ingeniaritza honen arabera: egilea "39e65d7be8e4f6191e32fd7d759bb15e"
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Analysis of the pilot survey INKLUGI about aging and disabilities to promote Inclusive Design in industry
Gonzalez-de-Heredia, Arantxa; Justel Lozano, Daniel; Iriarte, Ion; Beitia, Amaia (Routledge, 2019)This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ... -
Beyond customer satisfaction. Supporting organisational change through Service Design. A case study in the insurance industry
Iriarte, Ion; Justel Lozano, Daniel; Alberdi Álvaro, Alazne; Urrutia Bea, Elisabeth (Taylor & Francis, 2017)Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ... -
Closing the Brand Gap through innovation and design
Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion (Elsevier B.V., 2016)Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ... -
Datasets of skills-rating questionnaires for advanced service design through expert knowledge elicitation
Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion; Atxa Gamboa, Ariane (Springer Nature, 2022)This article presents a dataset of service design skills which service design experts value as important requirements for design team members. Purposive sampling and a chain referral approach were used to recruit appropriate ... -
A Design Thinking approach to introduce entrepreneurship education in European school curricula
Val, Ester; Gonzalez Ochoantesana, Itsaso; Iriarte, Ion; Beitia, Amaia; Lasa, Ganix; Elkoro De Tena, Maite (Taylor & Francis, 2017)Design Thinking is visualized as the central strategy to promote entrepreneurial skills in European schools. Europe needs future generations to be more entrepreneurial in their attitudes to achieve a strong position in the ... -
Diagnosis and new challenges on design. The case of Mondragon Corporation's industry area
Iriarte, Ion; Justel Lozano, Daniel (Elsevier Ltd, 2015)La integración del diseño en los procesos de innovación conlleva una mejora de la competitividad. No obstante, investigaciones a nivel estatal indican que en la industria predomina todavía una visión estético-funcional del ... -
A Framework For Product Design Based On Semantic Attribution Process
Gonzalez Ochoantesana, Itsaso; Iriarte, Ion; Justel Lozano, Daniel; Val, Ester (Taylor & Francis, 2017)Existing brands already have certain products that generate a particular experience in customer minds. Every time a customer’s interacts with of brand’s products and related touchpoints, the customer form an idea about the ... -
Human-centered design for advanced services: A multidimensional design methodology
Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion; Atxa Gamboa, Ariane (Elsevier, 2022)Advanced services have caught the attention of industries and academics as a way to exploit new customer value propositions. However, the existing design methodologies for advanced services are limited to partially addressing ... -
Human‑centred design in industry 4.0: case study review and opportunities for future research
Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion (Springer, 2021)The transition to industry 4.0 has impacted factories, but it also afects the entire value chain. In this sense, human-centred factors play a core role in transitioning to sustainable manufacturing processes and consumption. ... -
A Model for Measuring and Managing the Impact of Design on the Organization: Insights from Four Companies
Legarda, Iker; Iriarte, Ion; Justel Lozano, Daniel (MDPI, 2021)Increasing numbers of companies are looking to embed design as a strategic capability to meet today’s business and social challenges. However, integrating design in an organization is a challenge, due to the scarcity of ... -
A New Method to Evaluate Good Design for Brand Recognition in the Digital World
Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion; Lasa, Ganix (Routledge, 2019)Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ... -
Next generation of tools for industry to evaluate the user emotional perception: the biometric-based multimethod tools
Lasa, Ganix; Justel Lozano, Daniel; Gonzalez Ochoantesana, Itsaso; Iriarte, Ion (Taylor & Francis, 2017) -
Opportunities and incentives for Remanufacturing in the Basque Country
Eguren, Jose Alberto; Justel Lozano, Daniel; Iriarte, Ion; Esnaola, Aritz (Elsevier B.V., 2018)Remanufacturing is a business model that helps the development of the circular economy. There are numerous successful examples of remanufactured products in different industrial sectors of Europe and US. Obtaining the ... -
Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Iriarte, Ion; Nguyen Ngoc, Hien; Legarda, Iker; Uranga Izaguirre, Maitane; Nazabal, Maite; Atxa Gamboa, Ariane (Elsevier, 2023)Industry 4.0 provides increasing opportunities for manufacturing companies in servitization, which has led to the emergence of digital servitization. Several single case studies have suggested service design as a means to ... -
Service design for servilization. University-business collaboration case studies in Basque manufacturing companies
Iriarte, Ion; Justel Lozano, Daniel; Val, Ester; Gonzalez Ochoantesana, Itsaso; Alberdi Álvaro, Alazne (Portal Universia, S.A., 2016) -
Service design visualization tools for supporting servitization in a machine tool manufacturer
Iriarte, Ion; Val, Ester; Justel Lozano, Daniel (Elsevier Ltd, 2018) -
To Be or Not to Be the Servitization Dilemma and the Role of Design
Iriarte, Ion; Alberdi Álvaro, Alazne; Anaya Rodríguez, Maite; Mazmela Etxabe, Maitane (Routledge, 2019)This article seeks to answer the question of how value proposition is created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...