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A New Method to Evaluate Good Design for Brand Recognition in the Digital World
(Routledge, 2019)
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
Nuevo modelo de evaluación de ideas conceptuales para productos y servicios basados en la experiencia de usuarioA new evaluation model of conceptual ideas for products and services based on user experience
(Publicaciones DYNA, S.L., 2016)
More and more companies are integrating the experience design into their development process. This new approach allows to develop new products and services, based on user's emotions and motivations. In order to advance in ...
Eyeface : a new multimethod tool to evaluate the perception of conceptual user experiences
(Elsevier, 2015)
Based on the identification of a new multimethod tool necessity, a new tool called Eyeface has been created by combining two different devices: the Eye-tracking and the Facereader. This research work analyses a new multimethod ...