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201cmarken-erronka-nazioartekotzearen-aurrean201d-jardunaldiak-ehun-bat-pertsona-bildu-ditu-donostian.pdf (142.8Kb)
la-jornada-201cel-reto-de-las-marcas-ante-la-internacionalizacion201d-reune-en-donostia-a-cerca-de-un-centenar-de-personas.pdf (143.3Kb)
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Title
“Marken erronka nazioartekotzearen aurrean” jardunaldiak ehun bat pertsona bildu ditu Donostian.
La Jornada “El reto de las marcas ante la internacionalización” reúne en Donostia a cerca de un centenar de personas.
Author
Mondragon UnibertsitateaMondragon Unibertsitatea
Published Date
2013-06-18
Publisher
Mondragon Unibertsitatea
Keywords
Enpresagintza Fakultatea
Facultad de Empresariales
Abstract
Merkatu gero eta globalago eta konplexuagoetan lehiatzeko orduan marka balio estrategiko gisa hartzearen premiari buruz enpresak sentsibilizatzea izan da gertakariaren xedea.
El evento ha buscado sensibilizar a las empresas sobre la necesidad de considerar la marca como un valor estratégico a la hora de competir en los mercados cada vez más globales y complejos.
URI
http://hdl.handle.net/20.500.11984/3651
Document type
Other
Rights
https://creativecommons.org/licenses/by-nc-sa/4.0/
Access
Open Access
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  • News [3153]

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