Now showing items 1-3 of 3
A New Method to Evaluate Good Design for Brand Recognition in the Digital World
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
Aesthetic interaction consistency: exploring the foundation for static and dynamic aesthetics
(The Design Society, 2018)
Aesthetics is a powerful means for creating consistency across a product range. During the design process consistency is subject to risk. The existing tools do not integrate static as well as dynamic approaches. This paper ...
New approaches to integrating emotional aspects in the euristic evaluation of digital solutionsNuevos planteamientos para integrar aspectos emocionales en la evaluación heurística de las soluciones digitales
The appearance of new technologies such as Eye-tracking are enabling to collect human-computer interaction related data that until now was unknown. There are alternatives with a larger baggage in the field ...