Now showing items 1-4 of 4
A New Method to Evaluate Good Design for Brand Recognition in the Digital World
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
Aesthetic interaction consistency: exploring the foundation for static and dynamic aesthetics
(The Design Society, 2018)
Aesthetics is a powerful means for creating consistency across a product range. During the design process consistency is subject to risk. The existing tools do not integrate static as well as dynamic approaches. This paper ...
Closing the Brand Gap through innovation and design
(Elsevier B.V., 2016)
Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ...