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3-tik 1-3 emaitza erakusten
Beyond customer satisfaction. Supporting organisational change through Service Design. A case study in the insurance industry
(Taylor & Francis, 2017)
Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ...
Diagnosis and new challenges on design. The case of Mondragon Corporation's industry areaDiagnóstico y nuevos retos del diseño industrial. El caso del área industrial de la Corporación Mondragón
(Elsevier Ltd, 2015)
La integración del diseño en los procesos de innovación conlleva una mejora de la competitividad. No obstante, investigaciones a nivel estatal indican que en la industria predomina todavía una visión estético-funcional del ...
Diseño como habilitador para el cambio: modelo para la medición del impacto del diseño en empresas de serviciosDesign as an enabler of change: a model for measuring the impact of design in service organizations
(AEIPRO, 2021)
Design is a human centred creative approach that transforms and improves organizational capabilities for innovation and strategic decision-making. The aim of this research is to identify the impact of design, in particular ...