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Service design for servilization. University-business collaboration case studies in Basque manufacturing companiesDiseño de servicios para la servitización. Experiencias con empresas manufactureras vascas a través de la colaboración universidad-empresa 

Iriarte, Ion; Justel Lozano, Daniel; Val Jauregi, Esther; Gonzalez Ochoantesana, Itsaso; Alberdi Álvaro, Alazne (Portal Universia, S.A., 2016)
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Beyond customer satisfaction. Supporting organisational change through Service Design. A case study in the insurance industry 

Iriarte, Ion; Justel Lozano, Daniel; Alberdi Álvaro, Alazne; Urrutia Bea, Elisabeth (Taylor & Francis, 2017)
Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ...
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Next generation of tools for industry to evaluate the user emotional perception: the biometric-based multimethod tools 

Lasa, Ganix; Justel Lozano, Daniel; Gonzalez Ochoantesana, Itsaso; Iriarte, Ion (Taylor & Francis, 2017)
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Diagnosis and new challenges on design. The case of Mondragon Corporation's industry areaDiagnóstico y nuevos retos del diseño industrial. El caso del área industrial de la Corporación Mondragón 

Iriarte, Ion; Justel Lozano, Daniel (Elsevier Ltd, 2015)
La integración del diseño en los procesos de innovación conlleva una mejora de la competitividad. No obstante, investigaciones a nivel estatal indican que en la industria predomina todavía una visión estético-funcional del ...
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A Model for Measuring and Managing the Impact of Design on the Organization: Insights from Four Companies 

Legarda, Iker; Iriarte, Ion; Justel Lozano, Daniel (MDPI, 2021)
Increasing numbers of companies are looking to embed design as a strategic capability to meet today’s business and social challenges. However, integrating design in an organization is a challenge, due to the scarcity of ...
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New design for assembly (DfA) methodology for large and heavy parts assembled on site 

Ezpeleta Laskurain, Iñigo; Pujana Cárdenas, Unai; Justel Lozano, Daniel (Elsevier Ltd., 2021)
A literature review on the assembly design methodologies (DfA) oriented to the assembly of large and heavy parts, reveals the need to develop a DfA methodology. In addition, the lack of DfA evaluation methods for on-site ...
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A New Method to Evaluate Good Design for Brand Recognition in the Digital World 

Gonzalez Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte, Ion; Lasa, Ganix (Routledge, 2019)
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
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Implementación de la metodología de diseño para montaje DFA-SPDP en un caso de estudio académico en Mondragon Unibertsitatea 

Ezpeleta Laskurain, Iñigo; Justel Lozano, Daniel; Bereau Mutuberria, Unai (AEIPRO, 2020)
Las metodologías de diseño para el montaje DFA ayudan a los diseñadores a considerar el proceso de montaje de un producto desde las fases iniciales del diseño. Las metodologías DFA más extendidas ...
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DFA-SPDP, a new DFA method to improve the assembly during all the product development phases 

Ezpeleta Laskurain, Iñigo; Justel Lozano, Daniel; Bereau Mutuberria, Unai; Zubelzu Lacunza, Julen (Elsevier B.V., 2019)
Design for Assembly (DFA) methodologies help the designer to take into account the assembly process during the development phases of a product (specifications, conceptual design and detailed design), thus improving the ...
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Closing the Brand Gap through innovation and design 

Gonzalez Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte, Ion (Elsevier B.V., 2016)
Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ...
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AuthorJustel Lozano, Daniel (21)Iriarte, Ion (14)Gonzalez Ochoantesana, Itsaso (6)Val Jauregi, Esther (6)Lasa, Ganix (4)Beitia, Amaia (3)Ezpeleta Laskurain, Iñigo (3)González de Heredia López de Sabando, Arantxa (3)Alberdi Álvaro, Alazne (2)Angulo Lizarraga, Ivan (2)... View MoreSubjectInclusive Design (4)Brand experience (2)Brand gap (2)Healthcare Design (2)Personas (2)Policy-making (2)Service Design (2)Accesibility (1)aesthetic evaluation (1)Aesthetic interaction (1)... View MoreDate Issued2018 (6)2019 (4)2017 (3)2021 (3)2016 (2)2020 (2)2015 (1)Has File(s)Yes (21)

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